TR
Tracking & attribution
Tracking is wired to the value event before volume starts, then kept clean as campaigns run.
- MMP and server-to-server postbacks
- Event definitions and reconciliation rules
- Attribution both sides can audit
Technology · Built in-house
The technology behind the network
Most networks rent their stack. Paradion builds it: tracking and attribution, real-time reporting, quality scoring and fraud prevention, all developed in-house so brands see exactly what they pay for and affiliates see exactly what they earn.
Why it matters
Trust is a technology problem too
Affiliate partnerships break down when the numbers don't match. Because our tracking, reporting and payout logic run on one in-house stack, the brand and the affiliate look at the same data, measured against the downstream event rather than the click, and disputes get replaced by decisions.
How the stack works
Three layers, one accountable view
RQ
Reporting & quality
Real-time reporting reads cohort behavior and surfaces the decisions that move performance.
- Cohort ROAS, retention and LTV reads
- Source- and creative-level quality scoring
- Kill, hold or scale recommendations
AF
Anti-fraud & compliance
Quality is enforced by the platform, within compliance boundaries agreed before launch.
- Fraud filters and anomaly detection
- GEO, creative and source rules per campaign
- No anonymous resale of traffic or data
What partners receive
Insight, not raw logs
Brands get the read their team is measured on; affiliates get the numbers behind their earnings. Both arrive in a form you can act on the same day, not an export to interpret yourself.
Cohort ROAS
Retention & LTV
Source quality
Creative reads
FTD / funded accounts
Trial-to-paid
- Reporting reconciled against your own data, not ours alone
- Cohort and retention breakdowns by source, GEO and creative
- Source-quality scoring that flags what to cut early
- Clear kill / hold / scale recommendations with the data behind them
- Compliance-aware reads aligned to your vertical's rules
Who it serves
Tuned to each vertical's KPI language
The same stack powers all three verticals, read against the events that define quality in each one.
Finance
KYC completion, funded accounts and LTV by segment.
E-commerce
Trial-to-paid, AOV and repeat-purchase cohorts.
iGaming
FTD, NGR and cohort ROAS read at the source.
A note on privacy
Separate from the site you are reading
Network reporting is produced from partners' own campaign data under agreed rules. It is separate from paradion.io itself, which sets no cookies and runs no analytics or third-party trackers. Campaign data is handled to a defined standard and reconciled against partner-side systems.
See the stack behind the network
Send us your vertical, GEOs, tracking setup and the KPI your team is measured on. We will tell you quickly whether there is a fit.