TECHNOLOGY STACK // INFRASTRUCTURE

Infrastructure
for Intelligent Scale

Automated media systems, real-time decision engines and AI-driven optimization built to maximize performance at the lowest cost.

0B+
Monthly Events Processed
0ms
Optimization Latency
0%
Platform Reliability
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ARCHITECTURE

Four Layers. One Performance Engine.

End-to-end infrastructure that turns raw data into scalable growth.

01
INGESTING

Data Ingestion Layer

LAYER // DATA_INTAKE

Distributed event collection pipeline processing billions of monthly interactions from mobile apps, web platforms and programmatic exchanges. Real-time validation, structured formatting and high-speed storage for immediate downstream consumption.

Kafka Redis
02
TRACKING

Attribution Engine

LAYER // ATTRIBUTION

Server-side attribution with multi-touch modeling, deterministic and probabilistic identity resolution, post-view and post-click tracking. Accurate conversion mapping across devices, channels and user journeys with fraud filtering and quality scoring built in.

Server-Side Multi-Touch
03
OPTIMIZING

Optimization Systems

LAYER // BID_OPTIMIZER

AI-powered bidding algorithms that continuously adjust spend allocation, targeting and creative delivery based on real-time performance signals. Machine learning models predict user value, optimize LTV:CAC ratios and automatically shift budgets toward top-performing campaigns and audiences.

Auto-Bid ML Models
04
ANALYZING

Intelligence Layer

LAYER // ANALYTICS

Real-time dashboards with sub-second latency, custom reporting pipelines and predictive analytics for forecasting user behavior, campaign outcomes and revenue projections. API access for full data portability and integration with internal BI tools.

Real-Time Dashboards
CORE SYSTEMS

Purpose-Built for Automated Performance

Critical systems that protect quality, ensure compliance and deliver accurate insights.

⚡

Fraud Detection

Real-time fraud scoring using behavioral signals, device fingerprinting and pattern recognition. Automated rejection of bot traffic, click farms and attribution spoofing before wasted spend occurs.

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Security & Compliance

SOC 2 Type II certified infrastructure with full GDPR, CCPA and data residency compliance. Encrypted data transport, role-based access controls and continuous security monitoring across all systems.

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Real-Time Analytics

Live reporting with sub-second data processing and instant metric updates. No batch delays, no stale dashboards—every click, conversion and revenue event tracked and displayed as it happens.