What we do
Paradion helps advertisers acquire users through owned mobile supply and AI-assisted demand-side media buying. We focus on measurable post-click value, not cosmetic volume.
We operate as a mobile publisher across owned and controlled supply, buying where the source stays visible instead of resold through an anonymous chain. That gives advertisers a more accountable route to scale.
We buy mobile media directly and optimize it with AI-assisted feedback, deciding where budget moves, which creatives stay live and which cohorts justify scale.
Every campaign is wired to the downstream event before spend starts, then reconciled against advertiser-side data so optimization runs on real value, not clicks.
Lifecycle
We confirm vertical, GEO, user journey, compliance boundaries and the KPI that defines success.
MMP, S2S postbacks, event definitions and reconciliation rules are set before meaningful spend starts.
Initial volumes are deliberately controlled so we can read signal quality and creative behavior before scaling.
Budget moves toward sources and creatives that retain, monetize and pass quality checks.
Measurement
For fintech that may be KYC completion, funded accounts and LTV by segment. For iGaming it may be FTD, NGR and cohort ROAS. For subscription apps it may be trial activation, trial-to-paid, ARPU and D7/D30 retention.
Operating principles
We prefer fewer, cleaner supply paths over broad anonymous inventory where source quality is hard to govern.
Publisher-side buying gives us hands-on data about what works before it becomes a scaling recommendation.
We work backwards from the advertiser KPI and keep the commercial model close to the economics of the user.
We will respond with a straight view on whether Paradion can help.
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